If you run an online store, you are aware that there is always space for development. Minor adjustments can have a significant impact, whether you're looking for fresh approaches to boost traffic or streamlining your checkout procedure. These pointers will assist you in growing your eCommerce company.


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Ensure that your website is easy to use and navigate.

Do you think it's easy to use and navigate your website? There might be some disgusting shocks in store for you. A recent survey found that 60% of consumers had difficulty navigating websites due to their complexity or confusion. Thus, you can be losing potential clients without even recognizing it if you're not attentive. Check out these recommendations for navigation optimization to make sure your site is up to standard. Who knows? You could even be able to convert more people into paying clients.

Make Use of Excellent Product Photos

Quality is crucial when it comes to product pages. Indeed, 67% of consumers state that a product's image quality plays a "very important" role in their decision-making process. Thus, you should improve your work if your product images are subpar. Fortunately, there are several of low-cost methods for enhancing your product photos. To capture excellent pictures, for instance, you can use a DSLR camera or even your smartphone. Just make sure you have adequate lighting, and whenever feasible, stay away from utilizing flash.

Offer Free Shipping

Unbeknownst to you, one of the most crucial elements of internet buying is free shipping. Indeed, 46% of users claim that they are more likely to make purchases from an eCommerce website that provides free shipping. It's undeniably among the greatest benefits you can provide to your clients. Although you might be tempted to charge more for delivery if you have a minimum order value, doing so can backfire and turn away customers. Try providing free shipping on all orders, or at least those that to
tal $50, as an alternative.

Pay attention to the client experience

Customers are ultimately the lifeblood of every company. Consequently, you should concentrate on offering a first-rate customer experience if you want to increase sales. There are several ways to achieve this, including making it simple for customers to locate what they're looking for on your website, providing quick and free shipping, and responding to consumer inquiries. You'll quickly see an increase in sales and conversion rates by enhancing the client experience.

Promote your ecommerce business with 7Search PPC

To promote your ecommerce business with 7Search PPC, you'll first need to create an account and set up a campaign. Once you've done that, you'll need to choose your keywords and set your bids.

When choosing your keywords, it's important to select relevant terms that your target audience is likely to use when searching for products or services like yours. You should also use a mix of broad and specific keywords. Broad keywords will reach a wider audience, but they're also more competitive. Specific keywords will target a smaller audience, but they're also less competitive.

Your bids will determine how much you're willing to pay per click. It's important to set your bids carefully, so that you're not overpaying for clicks, but you're also not bidding so low that your ads don't appear.

Once you've created your campaign and set your keywords and bids, you can start launching your ads. 7Search PPC will automatically review your ads and start showing them to your target audience.